virtual media manager
“Advertisers engage our Virtual Media Manager when they cannot solve a media problem themselves.”
Although Advertisers have the right to negotiate and purchase their media directly, they often don’t have the resources available to direct manage the appointed media agencies. Our Media-MGT Virtual Media Manager (VMM) provides you the assurance that your investment is being well managed by your agency partners. The Virtual Media Manager implements a disciplined way of working that ensures your contract with your media agencies is executed in a transparent and accountable fashion. The VMM reviews all of your media processes to drive strategic thinking into the media buying process and typically leads to significant operational efficiencies enhancing your overall media effectiveness.