People, structure and processes
Media often represents one of the largest expense items in an Advertiser’s P&L. Regular media audits ensure that your advertising spend is getting the highest return possible.
Our audit ensures a positive relationship between Client and Agency. Our follow up audits are also perceived by all parties as being transparent with justified and validated checks and balances.
We want both Advertisers and Agencies to view media audits as an opportunity for improvement. We act as a neutral third party that checks to see that all parties are performing adequately based on the agreement made as well as industry best practices. We will provide or initiate an agenda on how parties can further improve.